Research

Now that i have started my main task i am to be using different research methods to help get a wide range of information in a variety of different ways.

Primary- research you carry out yourself

• Questionnaire
• Survey
• Focus Group
• Interview
• Textual analysis
• Phone call
• Letter
• Email/Text

Secondary- research you find from someone else

• Books- Library
• Internet- Google (search engines)
• Industry Website
• Websites by individuals
• Newspapers
• Magazines

Quantitative- research to do with numbers; looking for patterns or trends

• Questionnaire- can be used both positively and negatively.

Positively because you choose the questions, so it is what you want it to be about.
Negatively because, you could intimidate the person you are asking causing either rushed untrue answers or 'interviewer desirability bias'

 Qualitative- research to do with opinions, words, feelings, in people's responses

• Focus Groups-can be used positively and negatively.

Positively because you can get a lot of information all at once.
Negatively because they might be shy, or feel pushed towards an answer because their friends went for it. 

These are the four different types of research methods i shall be using to investigate my two chosen music magazines.