Today in our lesson we learnt about the Hypodermic needle theory and the uses and gratification theory.

Hypodermic needle theory:
Mass media are so powerful they can target and inject their messages.
Assumes the audience are passive recievers of the messages who accept or don't challenge the messages.

"With great power comes great responsibility"- From the Spiderman movie

Some people/companies with power and responsibility:

• Prime Minister
• The Queen
• Head Teacher
• Business Owner
• Police
• Doctors, Surgeons
• The newspapers
• Music Industry
• Mayer
• Government
• BBC,ITV.channel 4,ABC

Uses and Gratification theory:
Assumes the audience are actually active recievers;they use the media text to gratify(satisfy) certain needs e.g. need for diversion, information, advice etc